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Is it time to Save Music?

  • January 19, 2017

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When music became just another track out of million others, that’s when it lost its artistic value.


In an article
recently published by Paul Resnikoff, he wraps up the facts that detail all the problems that are killing the music business, the industry the artists, and eventually music as the form of art that we all love.

This is so depressing to read, yet so true, that the earlier we deal with,
the better.

Paul’s article had me inspired to take action and write this in response.

We have to do our best to save music!

Honestly, I’ve been breaking my head like anyone else in this business,
thinking what is going wrong.

 

Music had turned in the last few decades into a commodity that is consumed
and then dumped, downloaded for free and then deleted.
When music became just another track out of million others, that’s when it
lost its artistic value.

 

Saving the shrinking music business, its cause and its future in the wider
perspective is going to be very hard to do if we count only on business
Initiatives alone.

The major companies and big labels are mostly focused on their own
survival.
They perform by concerns over their balance sheets and profits, and these
considerations are again working against the business in its whole.

Music needs help on a global level just like other big causes, such as
fighting pollution, hunger, and disease and alike. Awareness and concerns
over these problems should be raised to higher levels of decision makers.

A multinational nonprofit collaboration in the form of “Save Music”
initiative that would seek support from international funding, large
cooperation’s, and whoever feels that music is a necessity. Just like
feeding mankind and healing the sick.

The complexity of this long and ongoing illness of the music business, with
so many major problems adding up in a series of rolling events throughout
the last few decades, has brought the business to the verge of
collapsation.

We, therefore, have to deal with solutions that cover the entire spectrum
of these causes.

From social and educational ideas to technical and musical solutions, into
business framework and then following with legislation, and it’s
enforcement.

This is definitely not the end — the music business will eventually have to
face this and rescue itself by joining forces with alike the
above-suggested initiatives and work out a new structure.

We have to find the way to make music accessible to everyone and at the
same time make this worth to the artists and the supporting music business.

Whatever solutions and however solved, the first thing to do is to reclaim
and educate the public and the audience that music, at its first, is ART
!!!

Precious valuable ART.

The purpose of this post is to awaken up awareness to the crisis in the
music business.

I know that this topic is all over in many variations, but the only way to
change matters are by bringing this up again and again, creating awareness
that would in result create more engagement and finally make a difference
that will change, and correct things.

 

We have been spoiled in recent decades and have all sinned in taking music
for granted as a free service, when music should really be looked upon as
nutrition to our mind and calmness to our souls.

 

If we want to enjoy quality music as we did in the 50’s throughout the
90’s, we should then support the business, its creators, and the whole
chain that delivers it to us.

 

What goes around comes around.

Feed the business so they continue feeding us.
Be fair, and pay for the music you are listening to, and appreciate what you get in return.

 

We can make this work.
Support “Save Music”.
Respond, share, like, talk about this.
… Just do what is right.


For the Love of Music!

Nissim Elias

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